Zulily started its digital retail shop to reach moms that were looking for quick, inexpensive ways to shop online. The company specializes in flash sales on products such as kids clothing and home décor.  While the company has a great deal of brand awareness already, customers needed to be reminded of the frequent changes in inventory. This allowed them to continue to come back to website to check on the newest sales.

Strategy: To turn customer’s site visits into a habit, the media campaign worked to bring back existing customers. This allowed for an increased repeat purchase.. It was determined that, on average ,users needed to see new creative every 4 days in order to stay top of mind. To continuously get customers coming back, new creative messaging was created on a more frequent cadence to generate interest around new flash sales. Additionally, seasonal creative and search terms were also added into the campaign to take advantage of events such as back to school, holiday, and Mother’s Day shopping.

Tactics Used:  Native Advertising, audience targeting, mobile marketing, paid search

Results: Grew digital investment by 60% quarter over quarter with efficient return on ad spend.