As one of the first online dating services, Match.com has continued to grow. The company also expand globally with service in over 24 countries. Because of its long history in the dating services market, Match.com has maintained its quality reputation even as more app-driven dating services have entered the marketplace. 

Strategy: The emphasis of the campaign was to find quality customers to become members of the dating service. By offering messaging specific to demographics and psychographics, the ads were more compelling to the intended audience. Additionally, translating the desktop experience to mobile-first helped reach consumers at different touch points. This ultimaley helped move expedite their movement through the marketing funnel.

Tactics Used: Audience targeting, native advertising, mobile advertising, paid search  

Results: Generated over a million new sign ups yearly at profitability.