Fashion Nova is a rapidly expanding e-commerce apparel company. Born on social-media, the company has made an impact on their customers with their large selection ofon-trend items. Recently, Fashion Nova launched its app to futher expand its web presence even further.

Strategy:  Using a combination of push and pull marketing tactics, the media plan focused on finding new customers. Certain platforms were used to introduce the customers to the brand. In these case emotional messaging was used to underscore the value of the brand. Once new users were brought to the website, they were reengaged across other platforms. By mixing brand discovery with strategic retargeting the brand could not only find new customer but move through the purchase funnel quickly.

Tactics Used: Facebook dynamic product ads, Facebook static ads, Instagram stories, Google shopping, Google search, Snapchat

Results: Generated a 15% decrease in cost per acquisition by increasing the average order value of new and existing customers. Fashion Nova was the #1 Googled fashion brand of 2018.