As a B2B service, Experian specializes in providing credit and marketing services to small and mid-size businesses. Experian wanted to bring these same service options directly to consumers, primarily through their credit monitoring.  Re-branding from FreeCreditScore, to Experian, the company hoped to add authority to the wounded reputations of credit score services.

Strategy: To build demand for credit score memberships, the media centered around finding people in the right frame of mind and moving them towards the Experian brand. Those that were interested in personal finance as well as entering new life stages where financial responsibility was becoming important were the prime audience.  In reaching the right audience the messaging around Experian’s unique product offerings was more impactful.

Tactics Used: Paid search, sponsorships, events, audience targeting, mobile marketing, native advertising, radio

Results: Generated over 2 million subscriptions with positive return on investment