Disney is a brand synonymous with happiness. The Disney Movie Club focuses on Disney’s original product- their classic movies. Using a subscription model, the club offers kids and parents alike the chance to purchase movies in bulk at a discounted rate.  

Strategy: To recreate the Disney experience online, The Disney Movie Club used quality images and storytelling. Using web search data they also created specialized websites for popular subsets of Disney merchandise, such as Disney Princesses, for a shopping experience personalized to the customer. To further maximize the online space, email marketing campaigns were used to promote special offers and new releases to past and existing customers.  

Tactics Used: Google Search, Yahoo search, SEO, email marketing, audience targeting, microsites

Results: Over a one year period, the company grew 5X on new business units while maintaining consistent year over year subscription growth on their main program.