Birdies is new type of flat that is secretly a slipper. They use a signature stain quilting and fashionable fabrics to create unique styles. The create versatile styles that can go from day to night in a snap.

Strategy: By using best practices for each individual platform but with a full funnel strategy, media dollars were able to go further. The Google shopping approach was restricted to segmented ads and audiences by product . In a broad category like ‘shoes’, segmentation allowed for Birdies to concentrate only on their specific audience.

Tactics Used: Facebook dynamic product ads, Facebook static ads, Instagram stories, Google shopping, Google search

Results: Return on ad spend increased by 25% with a 45% increase in overall media investment.