Established over 160 years ago, Bausch + Lomb has a long history of precision eyewear. Originally making a name for themselves by manufacturing rubber eye glasses, John Bauch and Henry Lomb continued their spirit of innovation as technology patenting microscopes, cameras, and binoculars to allow more accurate vision correction. While, the company no longer sells their infamous rubber glasses, they do bring in over $3.5 billion though their extensive range of contact lenses products. 

Strategy: To differentiate between the different brands of contact lenses and contract solutions B+L offers, marketing tactics were used to align different customer’s tastes to specific product offering. Media plans were also evaluated across different metrics to establish loyalty for newer brands and upsell products for more established brands.   

Tactics Used: Email lead generation, paid search, audience targeting, television, sponsorships

Results: Increased brand awareness on newly released brands by 30% and generated over 100,000 coupon downloads.